After you have established your enterprise, promote your business next. Promotions are the means of communication to reach out to your audience. Promotions are necessary for product publicity. This helps to create public awareness about the product. It also publicizes your enterprise. Depending on your products and services, you gain the trust of customers. So, you can guarantee good service and products.
Social media promotions are the promotions carried out on social media. These deal with interaction with the humongous crowd. You can filter out your audience. You can also let it remain global. It depends on how you want to promote your products and services. For example, you have a cafe based in Houston. You have to promote your cafe. You can use social media for promotions. You can create your accounts on Facebook, Instagram, Youtube, linkedIn, Twitter and Pinterest. Then you can interact with your audience. Provide your audience with relevant details about you and attract them. These can be done in simple steps.
Some popular promotional events are:
-
Hashtag contests
Platform applicability- Facebook, Twitter, Instagram, Youtube, Pinterest.
You can put up an event like “awesome party celebrations”. You can then ask your audience to put up hashtags for people partying at your cafe. This way your cafe will gain popularity.
-
Giveaways
Platform applicability- Facebook, Twitter, Instagram, Youtube, Pinterest.
You can host giveaways on your social networking sites. These giveaways are free hampers or service that you provide. These are promoted on your social media pages. Once, people come to know about it, they will participate. Participation in giveaways can contain conditions. You can ask users to tag friends. Then, you can users to follow you. When they tag friends, the friends would view it. Thus, making your post popular. This will increase your presence digitally. And people can then come to you.
-
Facebook page tabs
Platform availability- Instagram, Youtube, Pinterest (linking)
Facebook page tabs showcase your other network connections. This helps the users to see your posts on other social networking sites. It gives them an insight of your Instagram, Pinterest and youtube pages. Facebook provides the option of linking other social media accounts with Facebook. So you can link your Instagram, youtube and Pinterest account. You can then navigate to the pages individually to find out desired content. If they find what they need, they can become your leads. This is your ultimate aim. Conversion of potential customers to customers is all you need. This will help you provide leads. The reason why this happens is that users view popularity. Your popularity increases with the quality of your content. Thus, you get more popular with more user views.
-
Pin to win
Platform applicability- Pinterest.
This a platform in which you pin your posts. This helps your pin to get more follows. You ask users to pin in their interests. The more the number of pins, more is the popularity. When you get enough following, you will get an idea about your crowd. You can then put up contents need by users.
-
Coupons
Platform applicability- Facebook, Twitter, Instagram, Youtube, Pinterest.
Coupons are the attracting factor for your enterprise. Gift coupons can be discount coupons or free coupons. You can give lucky customers, these coupons. Coupons are a happiness when received. So, people participate in contests. You can distribute more coupons. This creates an anticipation in customers. They want to know more about you. Hence, they visit you.
-
Instant wins
Platform availability- Facebook, Twitter, and Pinterest.
These are instant games or wins. For example, a spinning wheel, rolling dice, jackpots etc. These are for users who are in rush. But they still find it time-saving. These create interest and attract users, be it for short time. If they win, you can provide some gifts. Or else a “better luck next time” helps you through. These are smart cuts for attracting customers.
Pick a winner. This is a random winner selection procedure in an online competition you put up. You can choose any person who has participated. You can then feature you a winner. This way, you encourage people to participate. Participation thus increases your audience. And your popularity is increased too
-
Landing pages
Platform availability- Facebook, Twitter, Instagram, Youtube, Pinterest.
Landing pages are the pages you jump in after clicking on ads. These pages play an important role. They give potential customers an insight about you. Prima facie, they create an impression. This impression helps you drive them towards your business. Thus, you can serve them. Depending on your service, they would come back to you.
-
Polls
Platform applicability- Facebook, Instagram, Twitter
This is an online process of voting. This is a procedure to interact with users. It helps you take users opinions on your products and services. It helps you create a view of your brand. It can be used for feedback. It can also be used as an opinion for launching a new product line. This way customers give their valuable opinion. You can design your products according to the requirements.
-
Quizzes
Platform availability- Facebook, Twitter, Instagram, Youtube, Pinterest.
These are short quizzes you can conduct. This can be about your brand. These tend to create brand awareness. You can give gifts at the end of these quizzes. Quizzes can be made interesting by deploying visuals. The interactive it is, the attractive it becomes. So, can always put up surprise quizzes. This creates anxiety in the minds of your leads. Therefore, attracting them to become customers. Quizzes can be of many types. But the popular ones are personality and trivia quizzes. Personality quizzes direct questions on the user’s personality. These quizzes aim at finding the choices of users. This helps you to research on what can be prospective products and services. You can customize them according to users. Hence, creating a customer satisfaction.
Trivia quizzes are custom based quizzes. The user has to pick from choices given by you. This way you can know about the likeability towards a particular product. This will help you develop the products better. And hence attract more customers.
-
Photo and video contests
Platform availability- Facebook, Twitter, Instagram, Youtube, Pinterest.
These are the most trending promotional events. You can create your own hashtag. You can conduct a small game. Then you can ask the participants to post pictures under your hashtag. This way, people will try to gather more like on their pictures. Hence, promoting your hashtag. Resultantly, promoting your business. You can also create hashtags like posting pictures at some spot in your cafe. This will let people know about you. Similarly, you can also create video hashtags. These can be easily put up on any social media site. Make it attractive so that people get urged to participate.
User-Generated content(UGC). These are strategies to promote user content. Users generate their content. You can pick some quality content put up by the user and feature it. The user will be definitely impressed. This way you give your users a chance to feature in your page. With their promotion, you are also being promoted. This way you can achieve two things. You achieve user trust and promotions as well.
- Downloads
Platform availability- Facebook, Twitter, Instagram, Youtube, Pinterest.
You can let your customers know about you through downloads. You can give them your ebooks, magazines, music collection etc. this will help them form a view about you. This is usually done after you collect information from the user. This way you can customize your supplies to users. The users would then take more interest. Keeping them regularly updated about you will help them know about you. They can then spread a word about you to others. This, in turn, increases your publicity.
Forms
Platform availability- Facebook, Twitter, Instagram, Youtube, Pinterest.
You can create forms like Google forms. This helps you collect user data. These data can be stored in a spreadsheet. You can analyze your spreadsheet according to the collected data. This data will help you to know the interests of users. Then you can convert them into leads. These forms can be embedded in your social networking pages. Forms will let users know that you show interest in their likes and dislikes. This creates a sense of belongingness in users. Thus, you become trustworthy.
How can Softtek help with your promotional events?
- Softtek is a Digital Marketing company based in Houston, Texas. We offer a full range of digital marketing services. To know more about our services, you can visit our services page, softteksolutions.com
- Softtek Solutions is a full stack digital marketing agency
- Softtek has a dedicated team of Social media professionals
- The promotions described above is part of the methodology. We follow it very strictly
- Softtek is a customer-centric company in Houston
- Softtek has a lot of experience in managing ads and producing results
- Softtek will produce contextually relevant and eye-friendly images which will be brand and product friendly
- The Softtek team will report the progress of the ad campaign regularly
Now you have a general idea of social media promotional events. We, at Softtek, can help you carry out this process smoothly. Managing too many social media account become a hassle. We have a dedicated team of professionals. Our team can ensure quality service. Therefore, you can ensure your social media promotions without hassle. We take care of every little detail that concerns you. Management of your social media promotions is safe with us. You can focus on other work while we help you here.
