Digital Marketing Strategy

It is the marketing performed through digital channels. This effort is referred to as ‘Online marketing'.

Online campaigns help promote your brand, products, and services. Consumers will buy a brand they have seen online in the past. Consumers have become smarter these days with advancing technology. A company's online presence will impact the consumer's buying decision.

Online vs. Offline Marketing

If your business isn't online, it isn't alive. Googling something is like a reflex action. Your clients should be able to find you online. Else, they will never know you exist.

Offline marketing has been a part of the traditional business for a long time. Following are some examples:

• Print Ads in Newspapers
• Posters
• Flyers
• Magazines
• Ads on Television/Radio/Billboards, etc.

The limitations of these call for an efficient medium of advertising.

The technology is advancing by the minute. As a result, contemporary marketing is changing. Some examples are as follows.

• Websites
• Paid Ads
• e-Banners
• Social media

Did you know, 81% of shoppers conduct a detailed research before making a purchase. Here is another interesting study:

1 in 3 customers will switch their brand preference over time. This is because of some new information provided to them online. This study stresses on 2 facts:

Businesses should provide facts to consumers online at the right time.

They need to be active and present on the Internet.

What entails in DMS?

• Analysis of Product Mix

The product mix is a combination of products and services. A company selects its product mix to promote online. Then Softtek develops an effective DMS.

• Analysis of Demographics

This includes the following:

• Age
• Sex
• Gender
• Location
• Behavior
• Interests

It means assessing the demographic pattern. This process requires selection of the right audience.

We help our clients identify a customer base and establish it. Further, we offer re-marketing strategies to expand the audience.

Identifying Goals

It is the end result. A business has two objectives- brand awareness & sales. In most cases, the business chooses a mix of both goals. Achieving the set goal is what Digital Marketing Strategy does. An aimless strategy can be harmful. Unclear goals lead to a misleading marketing program. According to a study, 49% of companies lack a clear marketing strategy. That’s where we step in. We advise our clients to take the required time and define a vision. We back their vision with the most effective strategies.

Identifying digital marketing channels

Businesses can promote their product mix on digital marketing channels. This helps them drive relevant traffic to their website. It is very important to choose an appropriate digital marketing channel mix. For example, a goal is to generate leads for B2B sales. The most appropriate platform to use will be the ones which are business oriented. For e.g. LinkedIn has the required relevant feature.

Few examples of Digital Marketing Channels:

1. Search Engine Optimization

SEO is an umbrella term for ranking on search engines such as Google. This includes activities such as:

• Keyword research
• On page
• Off-page
• Organic link building
• Content optimization

Every day people search brands, products, and services online. It is not advised to ignore it. We specialize in Google Ads and Google Analytics. Our services help to create Ads on a search engine for a better SEO presence.

2. Social Media Marketing (SMM)

This can help a company create brand awareness. It also supports in selling their products and engaging with their audience. Statistics prove that 1/2 of the world's population is on some platform. About 1/3 of the global population is active on social media. Every type of business is riding on the social media bandwagon today.

We help the clients to market flawlessly on SMM accounts. We select the best platforms for them. Listed below are some of the platforms:

Facebook: We can do a lot on this platform! The Facebook network helps reach a wide variety of audience. You must perform a detailed study of your targeted audience. A committed team like ours can do this for you.

Instagram: This platform has become the new rage. The involvement it provides is most effective & responsive. Instagram can give you the access to a huge potential customer base.

Twitter: It is a 140 characters tweet sharing network. This is a powerful platform to create brand awareness. Companies looking to increase their brand awareness shouldn't overlook it. You can achieve the following goals using this platform:

• Reputation Management
• Networking
• Promoting
• Content Sharing

LinkedIn: This platform focuses on B2B sales. It helps you expand your business network. Softtek,  best social media marketing agency in Houston help you connect with professionals, business owners & the general audience.

3. Content Marketing

Content is truly the king of any business. It is at the heart of every other activity. Let us look at some examples of good content:

• Text
• paragraphs
• videos
• audios
• gifs
• We help create high-class content that helps to get traffic to your website.

There are many more marketing channels available. You have to be careful while selecting it, keeping in mind your marketing needs. That's exactly where we step in.

Identifying the tools of Digital Marketing

Digital Marketing tools aid in using the marketing channels. There is a countless number of tools for SEO as well as SMO use. Some of the tools are as follows-

•  MailChimp (email marketing)
• Ubersuggest (keyword searching)
• Keyword Planner (keyword searching)
• ShortStack (contests, landing pages & giveaways)
• All in one (WordPress SEO plugin)
• Google Ads (Ad manager for google ad campaigns)
• Ad Manager (For Facebook & Instagram campaign)
• Woobox (helps in contests & giveaways for better engagement)
• HootSuite (helps with the social network integration)

We examine the above factors to create a good plan. We work within your budget. Our team creates a roadmap for your DMS.

Going by the facts:

• 72% of marketers believe that traditional marketing is not enough
• 80% of businesses will increase their internet advertisement budget plan in future

Online marketing is crucial today. A good plan requires the following:

• Detailed analysis of the current trends
• Well defined audience
• Long & short term goals

At Softtek, a digital marketing agency in Houston we take care of all your online marketing needs. We build a strong audience base for you. From marketing goal planning to execution, we have got you covered. Please Contact the top digital marketing agency in Houston for your DMS needs.