Opting for a good SEO audit is a significant role for the increase in conversion rates on your site. Having said that, it is also vital to keep that traffic involved and engrossed. However, most businesses these days are struggling to find a way to co-relate their SEO (search engine optimization) efforts and the conversion rate optimization(CRO) strategies. Marketing companies can help a visitor find your website with the help of Search engine optimization, CRO benefits you by engaging them with your page. Since each and every business comes with its own needs and challenges, it is mandatory that they have specific SEO strategies and CRO planning in place. Google analytics focus on predicting and addressing visitor’s online behavior. Let us look at a few ways in which you can improve the CRO of your website with the SEO activities:
Page Load Time
As the name explains it; the time taken for your pages to load is equally important, so a good SEO audit will notify you if your page is taking a lot of time to respond, and also finds the factors causing this problem. This is one of the best features offered by a good SEO which shows where your loopholes are so as to repair them and give a good comeback.
Website speed tools allow you to see not just the front-end elements like page size, load time and download speed, but also back-end elements like HTML, JavaScript, and CSS. Optimising the images which you use in your website is also a contributor. Resize the image and use the optimization tools like JPEG & PNG Stripper, Online Image Optimiser. Also, make your code as short as possible in order to reduce roadblocks for your site. Appreciable advice is using a CDN, minimizing round-trip times and improving perceived web performance. At last, don’t forget to use the website speed test tool in order to get the results to be evaluated.
Content-Richness
Writing a content-rich page ensures to increase your conversion rate and in this helps in CRO. Dynamic content helps you use SEO in an organic way to enhance the user experience. An example is TripAdvisor which is a site which optimizes the content as per the user’s location up to an extent which helps the customers to relate themselves in a better way. This would increase the conversion rate. Once the customer feels your site more friendly and content rich, meeting his/her requirements then they are more likely chances of them visiting your site regularly. Well researched and the content equipped enough to cater the requirements will help the visitors on a website for a longer interval of time, which naturally increases their chance of purchasing on the website. So a content-rich page enhances the SEO too as well the vice versa is accepted as well.
Customising Errors
Maintaining the correct links and the productive pages in your website enhance the visitors to your site. So having non-broken functional links on your site will enhance the conversion rate. The duration of each customer on your site determines the traffic as well as the success of your page as there is an increased probability of people purchasing or staying in touch with your website. This would increase the pace of SEO results. In turn, CRO and SEO are inter-linked which would enable you to optimize your page in accordance with the requirements of the customers.
Video-Visual Tinge To Your Site
Usage of the videos and other visual content that can grab a good amount of flock is a good try. This method is really productive as the results from the SEO will enable one to optimize it accordingly. SEO has shown this as a favorable change which can be promoted without compromising the content richness of the page that is the – factor is conversion rate.
Also, security is equally important as when the site at stake of risks, then there is every possibility of losing the well-gained customers. As a result, the upvotes to your site in SEO will be affected. So using the results of SEO, you must optimize your conversion rates.
