What is PPC Marketing Plan?
PPC Marketing plan incorporates the exposure of your company, product & services to the interested clients. An advertiser establishes and bids on certain keywords that the site visitor usually types in order to search for particular information in PPC marketing model as a part of an inbound marketing strategy. Advertise does it in order to draw traffic to his website. The keywords are the foundations of PPC marketing. They are used to trigger the ad whenever typed by users in the search engine, so need to be in general terms and not complicated jargons for wider accessibility.
Every online business needs a boost with an advertisement. However, this advertisement may be done with various approaches, and Pay per Click has become the best tool for obtaining the results very fast. PPC advertisements are considered as adverts, which are generally paid for every click. While you buy ads on the basis of PPC, it can bring about sales. But, it depends on how you have optimized the journey of customers. Pay per Click advertising is of diverse types, and you have to decide on which is perfect for your own business.
However, there’s also a shortcoming with this technique, as what might be trendy today may not be so a week or a month later, hence the keywords need to be continuously updated. Otherwise, the growth and expansion of your business might get hindered.
Recognize Your PPC Goals
Goal recognition is the primary and inevitable step for any PPC marketing model. So the earlier you do it the better. It ensures the aptest workflow for you. For the beginning, you are only required to set the goals that answer these simple questions-
- What is your desired accomplishment via Google AdWords spent?
- What is your desired outcome via the PPC campaign?
- What are the important metrics for ensuring returns in your business?
For a successful PPC marketing, always take in consideration the smaller specific goals too and not just the major general ones, inclusive of your budget planning.
Strengthened key elements of PPC Account Structure :
Keyword
precise, broad, quote/phrase, universal, uncomplicated, modifiable.
Visitors
If segmented properly according to the number of views, preferred pages, most visited pages, page views, likes, subscriptions they can be helpful in remarketing.
Ad Groups & Campaigns
Choosing PPC campaigns comes after choosing the PPC keywords and themes. Keywords variation may also be incorporated in different Ad Groups.
Negative Keywords
They are used to drive away unqualified traffic. For instance, if some adds the words like ‘free’ or ‘discounted’ it may not show your ads to them.
Ad extensions in PPC
Used as additional details Ad extensions allow your customers to see supplementary information. It could be about your business and its ultimate goal is to optimize your ad. They may also appear helpful in improving your CTR (Click through Rates). Some of which are- Sitelink extensions, App extensions, Call Extensions, Location extensions, Social extensions annotations etc.
Display advertisements in PPC campaign
These ads are PPC text and banner advertisements, which are exposed on various sites. If you like to take advantage of display advertising strategy, you should sign up a network of display ads. Then, you may focus on your audience and exhibit either the text or banner advert.
With the publishers’ network, Google shows all these adverts to some sites. When you have a plan to build up your brand or enhance the brand identity, you can rely on this type of PPC marketing.
Get more customers with remarketing
While you make use of this option with some network; you need to place a cookie into the computer of your website users. Whenever they visit any other site, they may have a view at your product lists, banners and textual ads. Thus, it will surely tempt them to visit your site once again. In fact, remarketing is one of the extensive marketing strategies, and there are lots of possible targets.
Calculate the result in PPC
It is must to create conversion goals to measure your account accuracy. The code snippets like ‘Thank you’ or ‘Order confirmation’ on PPC platforms help you understand whether your ad clicks are turning into conversions or not. You can also know your customers’ post click behavior via Google Analytics. This planning sheet gives you a complete picture of the conversion funnel and hence ensures success. Linking your account to Webmaster tools also lets you see the work of organic listings and the ads.
Google Shopping
It is another Google based effective solution. This is the best alternative for all ecommerce website owners. Start your campaign with Google Shopping so that your potential consumers may view at your goods and the related price rates prior to visiting your site. In other words, each of the clicks, for which you have paid, has more possibilities of buying the products. It is because they have previously noticed all your business offers. Google shopping is excellent to increase your ROI.
Paid Searching
If you know about Google Adwords, and then you can easily understand paid search ads. Paid Search serves as the process for analyzing keywords prior to their application for SEO.So, these are some PPC ad types, which are chosen by different businesses. No matter what PPC advertising strategy you have chosen, it may be customized to fulfill your needs.
Only use the best fit PPC tool for your PPC marketing :
- Google AdWords and Bing Ads PPC tool ‘Change history’ that documents past records like Sitelink Locations, bid changes etc. It includes the login email that can modify things like time & date. groups and keywords. It also aids in performance data approximations and estimating budgets and starting bid for your PPC account.
- Another tool ‘Keyword Planner’ helps in discovering and planning PPC campaigns, AdWords
Display Network Campaigns are designed by the third tool ‘Display Planner’.It also catalogs in an organized way the topics, keywords, websites and interest of the target audiences. - The fourth tool ‘Diagnostics & Ad Preview’ helps you figure out the absence of your ad in particular search item. It can also be used in Ads Interface by populating the results in the background.
- The fifth tool- ‘Labels’ or post-it are built-in documentation notes for PPC campaigns, keywords, Ads and ad groups. They are useful in case of multiple accounts and account managers. Most importantly, they are highly useful in finding out most trending keywords, creation dates etc.
- The sixth and the last one is ‘Automated rules’- they alleviate the task of account management. They run on schedule and are set via the number of performances completed.
Key elements of PPC Ad setting
There are many key elements like- Campaign types, device targeting, Location targeting, Ad scheduling, Budget, delivery method, ad delivery etc. which need to be taken into consideration.
