“A goal when worked out in the right way is reached in the best way.”We are back presenting some strategies which you can use in setting up your goals in your digital marketing strategy and work fulfilling them. This would make you reach success at a faster pace and a better way. We came up with a fives approach this time in which each S stands for Sell-Grow sales, Speak-interaction, Serve- Value addition, Save- using savings effectively, Sizzle- Adding value to your brand.
Using this approach, one can get a clear idea of how to set up the goals in their digital marketing planning framework.
Sell
Focus more on the transactions that bring you more profits. Manage those resources i.e. where the sales part comes in. Those resources must be monitored carefully as the sale of these are the crucial step for the success of your company. This boosts the other resources which can be introduced whereby you can reach the customer’s heart and urge to purchase the newer ones. Naturally, the sales will increase and the company can flourish. You can provide some incentives to increase your sales by attracting the customers. These include giving discounts as well as free delivery systems.
Speak
Digital channels are nowadays emerging as communications channels too in spite of being sales channels so as tokeep your audience engaged through the 6 main digital marketing tools. This is done by setting goals in your digital marketing strategy which can connect the online visits with propagating the traditional offline media. By this along with setting up some budget models which allow you to set goals as per the channel, one can reach the customers effectively and increase their effective sales.
Example: Introducing magazines under your brand and showcasing some of your exquisite range of products by which the customers get enticed with your products and visit your site.
Serve
Attention to the excellence of service is the key to enhance your capability to Sell, Save Speak, and of course Sizzle.
Inclusion of the goals that serve customers is a significant part in your digital marketing strategy. This is because people feel satisfied and a positive response is reached when someone is able to solve the problems they face i.e. when there is someone who can react to their problem, which many lacks. So serving the people in giving the right services at the right time is important. This indirectly adds value to your services and products. Example: When a customer has got a defective item, the replacement and return policy must be good enough and in some cases, the cancellation policies too must be good. The goals you set must accommodate these features.
Save
When one is in digital marketing, their products are publicised online. This saves a lot of money which is put in the traditional offline marketing media. One must use these charges like the printing costs i.e. the conventional media cost must be used effectively here. Use some wise ways wherein you can use them for the marketing of your company like the value must be added by reducing the service costs.
This is more helpful for a retailerproviding services who usually set goals and specific cut offs for the no. of catalogues or brochures downloaded or even the no. of transactions distinguished to other different categorical sectors or channels.
Sizzle
Sizzle means building your brand over the online platform. It is vital for you to think about actions and behaviours that will help you create a positive brand experience for your desired audience.
Using social media as the base for propagating your brand is a very good aspect. But be sure about what you are going to propagate. Make sure that it is trending, this is one of the goal one can set up in their digital marketing strategy. For suppose, you can post one of your products as an essential aspect in an event and make sure you use the best way to portray it. Only thenthe sizzling effect is perfectly done. Create an effective experience will benefit you by engaging your audience digitally. This includes collaborating and discussion with them on the website or using other mode of social media and online channels.
