What is Content?
- Content is the information and experiences that is direct towards an end user or audience.It can be expressed with the help of any medium, such as speech, writing or other various arts.
- Content must be original, readable, useful and relevant to the given topic or the information. This can be done if the proper research is done before starting a content.
- It can be deliver with Medias like: internet, smartphone, in form of audio, books, and live events.
- It helps to influence people. By making changes in the content in a way that the original author cannot
Type of Contents
- Blogs
Blog is a discussion or information website published on World Wide Web consisting of different posts. These are displayed in reversed order i.e., recent posts appear first on the top of the page and latter appear on the last. It is a combination of text, images and links to another blogs.
- Articles
An article is in written form and published in a print or electronic medium. It can be used for the purpose of research, analysis, academics, or debate. It is published or displayed in newspaper, magazine or journal to attract a lot of audience. There are different type of articles like: research, and many more.
- Videos
It is an electronic medium for broadcasting, displaying, and recording of moving visual media. Different videos systems varies in display resolution, aspect ratio, color and other qualities.
- White Paper
It is a reliable report or guide. This informing the readers about a particular issue, solving a problem or making decision. In business, it is referred to as marketing presentation and a tool to influence the customers.
- Landing Page
These are the pages that are linked to social media, email campaigns or search engines marketing campaigns in order to enhance the success of the notices. The goal of landing page is to convert site visitors to get into contact with the company.
Content “King of Digital Marketing”
Importance of Content in Social Media Marketing
- Increase your audience and establish trust
As we all know that high quality content leaves best impact on your audience on social media. There is also a saying that “Social media and Content Marketing go together like cheese and wine”. It is also said that companies must be consistent while providing content to their audience.
- Connects audience with brand
Content is very essential for making the audience feel empathy and sympathy for the brand and also maintain a connection with the brand. This process is known as “Brand Affinity” and is very essential for a company to attain its goal.
- Helps you become an authority
By providing your audience fresh, accurate, readable and updated content you can become authority of this subject and also there is no better place than social media to share you insights. By sharing your good quality content you can gain publicity.
Importance of Content in Affiliate Marketing
- Practical value of content
Firstly, we must keep in mind about what type of audience we are focusing on. Attracting them towards our post or content or how to influence our audience with the help of the content
- Implementing SEO in content creation
In order to attract the traffic towards your website you must also work on SEO. It can be done by using right keyword, in-bound links and perfect length for post on SEO.
- Approaches to copy writing
In this providing solutions is helpful for the audience. You must always mention in clear words that whatever they are reading on the website is helpful for them.
Importance of content in SEO
- Usage of keywords and search terms
Keywords are the important part of the content as it highlights about the topic or what the content is all about. The usage of right keywords are the strength of the content as it helps to rank the content by Google.
- Quality content
Usage of quality content is always the key to attract your audience and also to influence them. Also with the help of your audience Google can rank our links with the help of social validation. For a small or medium sized business there is only one option to create a quality content to make their business successful.
- Rank website with help of Google
Google require content to rank your website and allow your audience to search the keywords related with your content. This is important for your business. For becoming famous and allowing your website to get a higher search score by Google.
Content Writing tips for SEO
- Content must be keyword focused
Keywords must be used while writing content or while posting on SEO. They are the integral to the success of business. Learning how keywords are important for searching for related terms.
Example: – Keywords used by CNN.com are- CNN, CNN news, CNN.com, CNN TV, etc.
The work done are: news, online, breaking news, weather, education, travel, special reports, developing story. So keywords in CNN are related to the work done by them. They don’t repeat CNN in every word.
- Thorough research of topic required
Firstly, Research of topic on which we are working is important. As it helps us to know about the issues involved in the topic, the truths and lies of that topic. It helps us in analyzing the problems that we will face while working on it. Sharing the valuable information and aid for developing success for your business. Find and grab the chances in our way. Increases our knowledge and helps us to learn efficiently and at last helps us to nourish and develop your mind. So before starting the content researching is very important.
- Keyword density must maintain
Keyword density must be kept in mind while working on the content. One must include keywords in first 300 words or in heading and subheading which is very much required. After that you must use variations of keyword. It must feel natural in writing and not struggle of using it in the content. Also keywords are used for helping people to get easily what they are searching for.
- Audience oriented
Before starting the content, we should always think about whom we are writing and who cares? So, there are actual humans who are going to read your content. They will be helped by that and also you are the one who knows about your business. So take it as an advantage and make people influenced by your content. Also, make them know about your business with the usage of SEO keywords.
- Longer Content
Search engines give preference to long contents and for good reason, they search for blogs or articles with 2000 words or more. So you must always keep your content as long as possible and as useful as possible. The blog with more than 1500 words are given more preference.
The audience will be provided with more information regarding the topic they are searching for. It is great work to mention each and every thing relevant to topic of the content. Make sure that there would be no problem for the audience who are searching for the information related to the topic with the help of keywords.
- Watch your analysis
Analysis is very important task to be done by the blogger or the content writer. It helps them to improve their contents and to know either the content is useful for the audience or is the information provide is sufficient for the audience. You can get to know about the rank of your content with the help of Google analytics. It tells you about the higher and the lower bounce rate which means if the rate is higher than your content is not able to provide the audience what they want and if the rate is lower than it means your content is good enough for the audience.
- Promote natural link building
Links are very important ranking factor for SEO. Linking to your own articles or website ensures a link back to your website if the article is picked by another site. If you get creative with other type of content like videos and graphics, adding a code on your site helps to promote content sharing and also adds a link back to original source. Creating great content helps you to increase the contribution and the likelihood the other websites will link to it.
Why Softtek for your Content Writing services?
Softtek is a digital marketing company based out of Houston, Texas
- It is the marketing performed through digital channels. This effort is referred to as ‘Online marketing’.
- Online campaigns help promote your brand, products, and services. Consumers will buy a brand they have seen online in the past. Consumers have become smarter these days with advancing technology.
Offline marketing has been a part of the traditional business for a long time. Some examples are: – Print Ads in Newspapers, Posters, Flyers, Magazines, and Ads on Television/Radio etc.
Softtek works with a team of handpicked content writers for SEO
They use the principles of the processes that are effective. It help their client’s website to be relevant, unique and reliable. Google displays links to pages it considers factual and worth ranking.
- Their main focus is on creation and analysis of content which include content filtration and development.
- These all activities are done by the expert team of Softtek solutions.
Softtek understands your business and write contents as keywords
This is done to make sure that your content is searched by the audience and is ranked at a good place by Google. It must also achieve a lower bounce rate by the users.
Softtek has a rigorous content filtration process which consists of the following:
- Content Outline
A content outline is by made by Softtek’s account team before it is submitted to content writers. So that the team could analyses and make sure that the content that is prepared is good for the audience. It will also past the Google ranking and also will get lower bounce rate.
- Piracy check
They use tools like: Copyscape to check for piracy for each content. Softtek’s content is 100% pirate free as the team of Softtek is expert and are also able to use their knowledge while preparing the content which helps them to impress their clients.
- Clarity check
Softtek abides by Flesch-Kincaid clarity score and uses tools like readable.io as it is the best tool for checking the clarity score of a content. Softtek’s content has a clarity score of 60 points and above because the members or the team working on that is excellent in these type of services and also p [provide excellent results to their clients.
- Softtek’s content is SEO friendly as it has Keyword and External link highlighting which helps their client’s content to get a great score by Google and also help to attract a lot of traffic towards their blog or content. Because if the content will not have keywords then there will be no chances for the blog to be read or searched by people.
- Content goes through multiple rounds of proof reading before getting submitted to the client, this is done to make sure that the content is not copied, not stole, and not cheated from another website or another content. This process is very important because it will make sure that the content providers to the clients are 100% readable and original.
